#19: Greenwashing: What is it? | Gabe Brown
I’ve interviewed many people over the years who are very accomplished. I’m not sure I’ve ever felt as comfortable and connected to Gabe Brown.
Gabe is the author of, Dirt to Soil, the top regenerative agriculture book, and is now a consultant and educator on top of still running his North Dakota farm. Understanding Ag is Gabe and a former guest on the podcast Dr. Allen Williams.
The newest endeavor is a certification called Regenify. This process and entity will guarantee that products and farms carrying the designation are the real deal.
Greenwashing is a term we all need to be aware of, especially if we care about supporting companies being regenerative. “Greenwashing is where a company uses advertising and public messaging to try to appear to be environmentally sustainable and green – greener than it is. It’s also a technique certain companies use to distract consumers from the fact that their business model and activities do a lot of harm and damage.” Will Harris received flak and repercussions from Wholefoods as he described greenwashing on the Joe Rogan podcast. It’s well worth watching.
What Gabe and Allan are doing with Regenify is much needed. While I want it everywhere, I selfishly wish for Arkansas to engage and be a leading region for prosperity. We, as a state, can be a leader.
Gabe’s Book: https://amzn.to/3NBnF9a
Listen to Gabe and the wisdom from experience: https://regenified.com/#our-community
Dr. Allen Williams: https://www.youtube.com/watch?v=u498lLBzQxk
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