#139 Healthy Food Revolution: Masa Chips, Traditional Fats & Building Local Food Systems | Steven Rofrano

Healthy Food Revolution: Masa Chips, Traditional Fats & Building Local Food Systems | Steven Rofrano Dive into an insightful discussion with Logan Duvall and Steven Rofrano, Really Tan Man, as they explore the challenges and triumphs of food entrepreneurship, focusing on healthy snacks like masa chips. Steven shares the story behind his innovative product, crafted with beef tallow and organic corn, and highlights the significance of using quality ingredients. This conversation unpacks the complexities of scaling a food business while maintaining brand integrity and staying true to the mission of promoting health. Learn about the impact of government policies, investment pressures, and the role of regenerative farming in transforming food systems. They shed light on how decentralized food systems and modern technology can empower small farmers and create sustainable, local solutions. Key Takeaways: Discover how traditional fats like beef tallow redefine healthy snacking. Understand the hurdles and rewards of scaling a quality-focused food brand. Dive deep into the role of food regulations and their unintended consequences. Explore the potential of cottage laws and decentralized food systems for empowering small producers. Learn how regenerative farming can revolutionize food production and foster resilience in local communities.